Touch 'n' Go Sdn Bhd, the electronic payment systems provider, is confident sale of prepaid cards will hit 1.4 million this year from 1.3 million sold last year.
Its CEO Abdul Karim Mad Lassim said a lot of generic selling throughout the year were carried out such as campaigns and events to achieve the target.
Apart from campaigns and events, Touch 'n' Go has set aside 10 per cent of its revenue for advertising expenditure to boost demand for its card.
The company and GlaxoSmithKline today also launched the Panadol 'Be Prepared' Ramadan Campaign in collaboration with the Malaysian Highway Authority.
The 'Be Prepared' campaign, offers half-a-million ringgit worth of Touch 'n' Go cards to travellers for a stress-free 'balik kampung'.