Maybank is eyeing double-digit growth for its prepaid card segment, in the next three to four years.
The bank expects to issue 10,000 cards within the next 12 months.
Lim said this at the launch of MasterCard Prepaid University Smart Card today.
Maybank is collaborating with Limkokwing University of Creative Technology and MasterCard Worldwide, to introduce Asean's first ever, Mastercard Prepaid University Smart Card.
Last month, it had launched the Maybankard Manchester United Prepaid Card.
The country's biggest lender is the market leader in the cards business in terms of card issuance and merchants.
The card segment currently contributes about five per cent to Maybank's earnings.