TEA TRACKER - Quest for the finest teas in the world

23/05/2012 14:58:00

One may pick up a nicely wrapped box of tea from the supermarket shelves that comes with nutritional label, instructions, and perhaps a tiny bit of history about the tea. But most consumers may not know what’s beyond the box. Another may pick up a cup of tea from the pantry and sniff its sweet aroma, without knowing where it came from. The truth is the box and the cup of tea contains a story filled with the richness of culture, lifestyle, custom, and history. 

Tea Tracker, a brand new travelogue show on ntv7 – produced by Linda Salim, an experienced Producer and News Presenter for ntv7’s News & Current Affairs – tells the unique stories of tea and brings viewers on the quest for the finest teas in the world including China, Japan, Taiwan, Myanmar, India, and Malaysia. With a total of 13 episodes, Tea Tracker will air on the Home of Feel Good starting 1st June, every Friday at 7.30 p.m. This brand new show is sponsored by Sabah Tea, Malaysia’s finest tea brand. 

Join Adrian Jalaludin, the host of Tea Tracker, as he visits different locations each week where he learns about tea from the locals who actively preserve the art of tea in their respective communities. While Adrian explores the different teas of the world including Chinese tea, Japanese green tea, India’s Masala tea, Taiwan’s Bubble tea, and many more, viewers will get an up close and personal look into the people, culture, and lifestyle of these tea nation countries.  

"This is definitely a once in a lifetime experience for me. My track opened my eyes to the rich and vibrant culture, tradition and history ingrained in the countries I visited. Tea, which we take for granted as an everyday beverage continues to play a pivotal role in the respective countries’ tradition,” said Adrian.

Viewers will also be exposed to the technology and innovations of the tea industry in this 30-minute travelogue show. 

“Good news for tea enthusiasts, avid travelers, and culture buffs as Tea Tracker will get them glued to their television each week with fascinating stories of tea, culture, people, and many more – guaranteed to provide wholesome entertainment for the whole family,” said En. Ahmad Izham Omar, Chief Operating Officer, Television Networks, Media Prima Berhad & Chief Executive Officer of Primeworks Studios.

“Also a special thank you to Sabah Tea who made this travelogue show possible,” Izham added.

Tea Tracker will also bring viewers to Malaysia’s very own Sabah Tea plantation. Nestled in the lush tropical wilderness of Malaysia’s first ever World Heritage Site, Mount Kinabalu, the plantation sits on 6,200-acre land at 2,272 feet above sea level. It is surrounded by the world’s oldest rainforest of about 130 million years. This pride of the country is also the largest single commercial tea plantation in Borneo. Every step leading towards the packaging of high quality tea – from the harvesting, withering, rolling, fermentation, and drying process – will be revealed on Tea Tracker. 

“Sabah Tea is delighted to be part of this innovative travelogue. This is an entertaining show more so for its wealth of sights, colours and sounds brought to life by the host and others involved in the production. And I must say that Tea Tracker may well contribute to building cultural bridges between people all over the world if and when it goes international,” said Mr. Goh Mung Chwee, Executive Director of Sabah Tea Sdn. Bhd. 

Meanwhile, lovers of Sabah Tea in Malaysia and in many parts of the world have special reason to cheer now that their favourite cup of tea is available in a brand new design that is both refreshing and inviting. The new packaging was unveiled at the press conference today. 

In line with Sabah Tea’s vision to keep abreast of contemporary trends and innovations in the industry, the “fresh” design will serve to highlight the value-added attributes of Sabah Tea - namely 100% pesticides free – with great impact. The newly launched Sabah Tea – in pot bags, tea bags and tea leaves - is now available at all leading supermarkets, mini markets and retails outlets throughout Malaysia. The price remains the same as does its unique natural taste.

For a delightful insight into the world of tea, don’t miss Tea Tracker every Friday at 7.30 p.m., only on ntv7, the Home of Feel Good starting 1 June. Viewers who missed the show on television can catch it on www.tonton.com.my

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