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Nine teams, two celebrity judges, one ultimate prize
…and lots and lots of colours
Catch all these and more on ntv7 starting 5 Oct
With the successful airing of its previous installments, The Apartment – Asia’s No. 1 design reality television show – returns for the third time, boasting a diverse mix of contestants and a brand new theme, “Design Your Destiny”.
The 1-hour reality show is set to air on Malaysia’s free-to-air channel, ntv7 starting 5 October 2013, every Saturday at 9.30pm, with Sime Darby Property as the Presenter and Collaborator and Dulux as the Co-sponsor.
The Apartment brings together 18 aspiring designers from Malaysia, Singapore, Indonesia, Thailand and the Philippines who will be battling it out in this fierce competition to stand a chance to win the grand prize of a two-storey, luxury home at The Elmina.
All nine teams will need to have what it takes to impress head judge Laurence Llewelyn Bowen, a world-renowned interior designer who has worked with the British Royal Family as well as celebrity designer and a regular on the Oprah Winfrey show Jamie Durie.
Each team is given an identical apartment to design from scratch, where they are given a strict budget and a short time frame of only 15 hours to complete and transform a room in the apartment. Consisting of ten action-packed episodes, the contestants must not only be imaginative and resourceful but are also expected to master all basic skills including painting, sketching, decorating, nailing, drilling and others in order to outdo and outlast the rest. This ultimate interior showdown also comes with an adrenaline-charged, intense and exhilarating 90-minute grand finale.
General Manager of ntv7’s Brand Management Group, Brand Communications and Special Projects & Events, Emilya Ab. Rahim said that the channel is excited to showcase a world-class content such as The Apartment to its viewers which is made up of the Modern Urban Progressive Adults.
“The Apartment is an excellent fit to ntv7’s line-up of programmes and it couldn’t be timelier as the channel aims to offer even more quality and outstanding shows to its viewers to celebrate its 15th anniversary this year. We also wish to thank Sime Darby and Dulux for their support towards the show,” said Emilya.
Dato’ Abd Wahab Maskan, Group Chief Operating Officer of Sime Darby Berhad and Managing Director of Sime Darby Property Berhad said, “As co-creators of this regional hit TV series, the success of The Apartment has helped enhance our brand presence with the young, lifestyle-oriented and trend-conscious consumer segment not just in Malaysia but throughout the region.”
“Just like in our homes and properties, creativity and innovation are integral elements embraced by the Sime Darby Property brand. The third installation of The Apartment will continue to push the creative limits of the contestants, creating a more dramatic, exciting and high-quality experience our audience can look forward to this season,” said Dato’ Abd Wahab Maskan.
Managing Director for AkzoNobel Decorative Paints, Southeast Asia and Pacific, Jeremy Rowe applauds the brilliant people behind the making of this show that truly brings out the fun while creating a great interest for interior design amongst viewers who are constantly looking out for easy, cost effective and the latest trends in transforming their homes.
“As the world’s colour expert, we like to surround ourselves with colours, which is why we are overwhelmed with the thought of being part of this exceptional show that inspires individuals to design their own homes that would ultimately bring them back to a beautiful and happy home to live in. Being a household name today, Dulux is constantly partnering with other brands in championing programmes that would benefit consumers, while bringing out the best in each individual,” said Rowe.
CEO of Imagine Group (the production team behind The Apartment), Mr Riaz Mehta expressed his excitement for the show that is now in its third installment.
“We are beyond thrilled to continue the legacy of The Apartment which have garnered astounding achievements including being the number one design reality TV show in Asia with an amazing number of viewership reflected in its broadcast countries. The new installment will continue to bring freshness and uniqueness to viewers and fans of the show,” said Mehta.
Catch the brand new season of the highly-anticipated reality show, The Apartment on ntv7 starting 5 October 2013, Saturdays at 9.30pm.